Well written technical communcations are often surprisingly simple. True, the audience may be quite sophisticated, but the goal remains the same for all documentation: SERVE the reader’s needs.

Left to their own devices, a manual user will find what they need, if the manual is clearly organized for reference. A work instruction must generally be a precision document, anticipating….full text.  Or to download…..

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Visualizing an average American male, recognize the gender myths behind his aspirations, and his grateful smile when his wife takes up the gauntlet.

“See it” here…   or download it!

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Written and illustrated to help staff understand the fundamentals of our client’s processes. Then a pre-press house could function as the clientele advanced technically. Later sold to clients to teach their staff, used in teaching seminars To see the book…

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