Radio Commercial Script: the Tree Whisperers

Here is a funny radio commercial, audio slapstick, for a Tree Service Company. It stars the usual bumbling characters.  You may download “The Tree Whisperers” or view it here<– 

Who says we have to be “tecknickle” all the time?

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Manufacturing Work Instruction

An excerpt provides a glimpse at how a work instruction contract was executed. All from scratch, with hundreds of photographs, illustrations, and diagrams. View 

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Subject Matter Empathy

Many Subject Matter Experts, or SME’s, do not know how valuable they are. Often, they just “do”, while others see them as elite intellects. (We cannot say geek here).

 Getting an SME to patiently explain “how” and “why” is an art. That’s where a competent interviewer comes in. An SME is often overloaded. Sometimes cooperation means only that some interviewer has just given them a new job description. It wasn’t on their plate yesterday, and now they have to do this too.

See full text, or download the article.

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